ART may be subjective. RESULTS are not.

ASSESSMENT

We take a holistic approach to marketing for our clients.  We're not interested in railroading any particular marketing plan but rather looking at the most cost effective, results oriented methods and tailoring them to each client.  We research who your target audience is and advise mediums and techniques by which you can reach that audience within your budget.  We engage in conversations with you about what you've done in the past, what didn't work or just what didn't work as well as expected and then examine why and offer solutions and alternatives to improve those outcomes.

EXECUTION

We bring our knowledge of the industry and different mediums available to you. We bring our dedication to understanding what new innovative methods of advertising exist out there and access to these avenues that you won't find with other firms.  We provide solutions. services, and, most importantly, value to our clients that is unique to us.  PickAxe Creative is made up of talented artists, writers, designers and strategists whose ultimate goal is to get our clients to connect to their customers. We execute every project like it was own. 

METRICS

Understand the 'why' of what is working and what isn't can be the most the critical part of managing your advertising.  We utilize every available analytic tool within your budget to make sure you're getting the most for your money.  We listen to your feedback and the feedback of your customers to continually evolve your marketing so that it continues to provide the best results for your brand.

PORTFOLIOS FROM OUR TEAM
OTHER COOL STUFF

TESTIMONIALS

  • We have two very small businesses, Office Tenders, Inc. (DOT paperwork for truckers)  and  W N Miller Company, Inc. (Everblades Heated Windshield Wipers). We have been working with this team  for a number of years and have been very pleased with their support, especially over the last year – where their service level has gone up a couple of notches.We really appreciate their desire to learn our businesses and do the best job possible of promoting and improving our Internet presence.

    Jim WeilerCEO - Everblades and Office Tenders
  • Trust and customer service are critical when selecting a marketing agency. I wanted to work with someone who took the time to understand our business and someone who worked for us as though he had a vested interest in the company. Gary Honold worked closely with me and my staff to develop a website that works for us. An overwhelming number of prospective buyers, when asked, tell us they have connected with us as a result of our website.

    Gloria NajeraCEO @ Wild Rivers Realty
  • In the emerging "new media" market it can be hard to find teams that understand, or are willing to embrace, where the implications of new technology can take us.  We needed a website to show distribution platforms who are steeped in the Hollywood traditions what "new media" can do for a filmed project.  Gary and his gang not only "got" what we wanted to do but helped us take it further than we would have thought possible.  Use Gary and the team as a resource, not just vendor.  The have the vision and drive to help you reach goals you didn't yet know you had.

    Ivan HaydenDirector / Creator "Divine: The Series" z
  • Bravo, well done. A stylish, unique template, with lots of features and options, what more could I want.

    Victoria Benetonfreelance photographer

SERVICES

  • Advertising Strategy

    Print? Web? Social Media?  Television?  We'll help you design a brand and marketing strategy to reach the people you want to communicate with.

  • Web Development

    Whether you need a whole new design or just need to add features to your current site, we have the resources to design and program your site.

  • Graphic Design

    From logo development to a magazine ad or simply a new business card, we have a network of designers to pick from to find a style that matches your brand.

  • Video Production

    Our in-house producer has over 20 years of video production experience with budgets from the hundreds to the millions for projects that range from small web-cast to traditional broadcasts that have reached over 30 million views. With numerous awards - including 17 regional Emmy statues, you can certainly trust our experience.

  • Photography

    Portraiture, editorial, product, landscape and fine art… Our team of photographers have traveled the world and have had their work seen in leading publications across the country.

  • Public Relations

    Whether you need simple press releases, full fledged video news releases or are looking for low-cost but creative ways to increase your exposure you've found the right team.  We've participated in innovative projects that reached national exposure by simply letting the right people know about them!

MEET THE TEAM

  • Shawn Hamer
    Creative Director
    Shawn Hamer is a Strategist, Photographer and Producer with over 20 years of experience in advertising, marketing and television production. His career is marked by diverse experience in many different but associated arts, marketing and advertising areas - from stints with community theatre organizations and broadcast television to 12 years with a major Detroit advertising firm and numerous motion picture documentary projects with Hollywood moguls such as Michael Bay and Mark Wahlberg.  To date, he has been the recipient of over 25 awards including 17 Emmy statues for his work on documentaries, episodic television shows and commercial programs.
  • Gary Honold
    Marketing Consultant
    Gary currently heads the communication and business development efforts of the firm. He offers a diversified set of qualifications to the clients with whom he works. Originally a voice talent, Gary has worked on the account service and strategic planning of client activities over the past 22 years.

    Gary’s most recent position prior to PickAxe Creative was President and CEO of Sandstone Digital Marketing.

    He began his career as a radio announcer in 1991 and graduated from Specs Howard School of Media Arts in 1994. Since then he’s had the pleasure of working in just about every marketing medium you can imagine.

  • Doug Coffman
    Doug Coffman
    Web Developer
    Doug is our Project Manager and Chief Geek.  He hails from the Kalamazoo, Michigan area where his passion for computers began with a Commodore VIC-20 back in 1984.  During his college years at Michigan Tech he could often be found in the computer lab exploring the campus IBM mainframe and later SUN Workstations as the early days of what has become the Internet dawned.  After finishing his Bachelors Degree at MTU he made the beautiful Keweenaw Peninsula his home and has worked in various media and technology fields with the last 12 years being dedicated to web development.
  • Matt Vicini
    Senior Graphic Artist and Illustrator
    A communications graduate from Michigan State Matt designs user interface graphics for websites and popular video games. From detailed icons to elegant websites, Matt will be sure to deliver your project with a clean, unique style.

COOL THOUGHTS

"Success usually comes to those who are too busy to be looking for it."
-Henry David Thoreau

"I don't want to achieve immortality through my work; I want to achieve immortality through not dying."
- Woody Allen

"Gravity is a harsh mistress."
- The Tick